Combined Technologies
High-definition flexo is actually a combination of hardware, software and plate technologies. Resolutions ranging up to 5080 dpi create finer images with more detail and wider tonal range, resulting in high-quality text and line art. But this technology is not just an effort by equipment and software vendors to foist new offerings on printers and converters. In the face of SKU proliferation and brand extension, there is huge pressure from brand owners for converters to provide packaging with better shelf impact, to drive costs down, and to turn jobs faster to minimize time-to-market. High-definition flexography is a way to deliver on these needs—and let printers and converters do so profitably. That's important because higher quality, by itself, rarely commands a price premium.