Socializing for Sales
With Facebook, Twitter, Instagram, Pinterest, YouTube and many other social media platforms available, it may be overwhelming to think about having a presence on each of them, or even to choose which ones would be beneficial to business. The easy solution would be to ignore them and hope that social media's popularity dissipates. But that's not happening anytime soon. If you want to find your current clients, gain new customers and generate sales using a new medium, consider these social media tips.
Claim Your Brand
According to a Pew Research Center study, 73 percent of adults use at least one social networking site, while 42 percent use more than one. An eMarketer report indicated that 87 percent of U.S. marketers used social media for marketing in 2013. Those numbers are encouraging, but don't feel the need to jump on every social network. "I would definitely say to start small and then build," said Mandy Kilinskis, content/social team manager for Quality Logo Products Inc., Aurora, Ill. "Get yourself on Facebook, Twitter and Google+ just for the sake of people kind of expect you to be there."
It's 2014. Many potential clients are searching for and scoping out companies on the Web before placing orders. Your brand won't likely reach Coca-Cola's 84 million Facebook fans or Samsung Mobile's 8.9 million Twitter followers-the top brand on each respective platform-but with business-to-business interaction, you don't need to aim that high. Jason Moreau admits Amsterdam Printing, a distributor based in Amsterdam, N.Y., doesn't obtain the interaction levels of a business-to-consumer company, but its social media pages are easily accessible when a client needs to reach out.
"I think it's peace of mind knowing we're in all of those channels and that we will respond to you," said Moreau, Amsterdam's vice president of information technologies. "If you post something up there, you're going to get a response the same day. It's another way for people to contact us whether it's a customer just shouting out that they got a great product and their customers love it, or 'Hey, I've got a problem, and I'm going to direct message you on Facebook because that's where I'm most comfortable having that conversation."