Socializing for Sales
Claim Your Brand
According to a Pew Research Center study, 73 percent of adults use at least one social networking site, while 42 percent use more than one. An eMarketer report indicated that 87 percent of U.S. marketers used social media for marketing in 2013. Those numbers are encouraging, but don't feel the need to jump on every social network. "I would definitely say to start small and then build," said Mandy Kilinskis, content/social team manager for Quality Logo Products Inc., Aurora, Ill. "Get yourself on Facebook, Twitter and Google+ just for the sake of people kind of expect you to be there."
Amanda L. Cole is the editor-in-chief of NonProfit PRO. She was formerly editor-in-chief of special projects for NonProfit PRO's sister publication, Promo Marketing. Contact her at acole@napco.com.