Socializing for Sales
It's 2014. Many potential clients are searching for and scoping out companies on the Web before placing orders. Your brand won't likely reach Coca-Cola's 84 million Facebook fans or Samsung Mobile's 8.9 million Twitter followers-the top brand on each respective platform-but with business-to-business interaction, you don't need to aim that high. Jason Moreau admits Amsterdam Printing, a distributor based in Amsterdam, N.Y., doesn't obtain the interaction levels of a business-to-consumer company, but its social media pages are easily accessible when a client needs to reach out.
Amanda L. Cole is the editor-in-chief of NonProfit PRO. She was formerly editor-in-chief of special projects for NonProfit PRO's sister publication, Promo Marketing. Contact her at acole@napco.com.