SOI Direct Mail: Multichannel Management:
How to lower costs and
maximize opportunities
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This insight has powerful implications for the printing industry and, in particular, for customer communications.
The simplest days of customer communications, when a letter, phone call or trade show booth were the only available channels, are ancient history at this point. Today, businesses can communicate with customers by phone, mail, e-mail, Facebook, Twitter, mobile apps, text messages or over the Internet. In fact, customers expect the companies they do business with to communicate through all these channels and, more recently, are demanding the power to choose which channel to use for communication based on the customer's needs at any particular moment.
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Murray D. Martin
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