SOI Direct Mail: Multichannel Management:
Nevertheless, real success will only come when solutions enter the marketplace that are as easy for consumers to use as any iPhone or iPad application available today. These solutions will be free to the consumer, have world-class security built into them and give consumers the convenience of single-password sign-in to access all their accounts. For mailers, the best systems will allow them to keep their own brands front and center, as well as providing them the chance to generate customized special offers or other marketing information that leads to greater sales and loyalty from their existing customers.
An integrated physical/digital CCM strategy offers significant rewards to any company that crafts one. At its best, superior CCM can help attract new customers, onboard them more effectively, retain existing customers and identify cross-sell and up-sell opportunities for them based upon knowledge of customer past purchase history and similar customer purchases.
That's a powerful payoff that anyone can get excited about.￼
About the Author:
Murray D. Martin is chairman, president and chief executive officer of Pitney Bowes Inc., a multi-billion global leader of integrated mail and document management solutions headquartered in Stamford, Conn. Pitney Bowes helps organizations manage the flow of information, mail, documents and packages, delivering technology, service and innovation to more than two million customers worldwide. Under Martin's leadership, Pitney Bowes has produced major technological innovations in the mailing industry including a number of active patents with applications in a variety of markets such as printing, shipping, encryption and financial services.