SOI Direct Mail: Multichannel Management:
How to lower costs and
maximize opportunities
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Step One: Recognize the emergence of a new, important discipline—Customer Communications Management (CCM). There is nothing as valuable to a company as a satisfied customer. Not only are satisfied customers more loyal to your brand and products, but the cost of keeping them engaged is far lower than the cost of acquiring new customers. I believe it is imperative for companies to invest in communications that help keep customers engaged.
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Murray D. Martin
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