Talking 'Bout My Generation
How to cultivate strong business relationships across different age groups
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Felber attributes this to his generation. Veteran salespeople cut their teeth in the industry during a time when technology was less advanced. Meeting in person was simply the way they did business.
"For my generation, we grew up on face-to-face meetings for building relationships and customer loyalty," Felber recalled. "The younger generation uses technology, and I certainly do too, but I don't like to use it to build relationships. You can use it for standard communications when you have a relationship, but when you're going for something high-powered beyond commodity sales, I always go face-to-face."
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- People:
- Bruce Felber
- Mark Graham
- Places:
- Holland, Ohio
- Toronto
E
Brendan Menapace
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Brendan Menapace is the content director for Promo+Promo Marketing.
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