What’s in an E-Name?
How personalized URLs work,
and what they can do for
your print products
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It's no secret that personalization sells. From individualized direct mail to monogrammed pen sets, people have been making money off the human "Oh hey that's my name, how cool" impulse for years and years. What's slightly new to the personalization field, however, is the personalized web address, or "PURL." Much more than a monogrammed pen, PURLs can have an enormous impact on your business, especially in any print-to-web cross-marketing efforts.
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- People:
- Brian Byer
- Michael Cornnell
Michael Cornnell
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