What’s in an E-Name?
How do they work? Why are they so advantageous for print products? How do you even get them made? Read on to learn all you need to know about PURLs and what they can do for your business.
WHAT THEY ARE
"PURLS" are personalized URLs that connect users to webpages designed specifically for them. They're similar to variable printing, where a list of names will be printed individually across an order, except instead of just names you're creating a list of individual, unique webpages. Examples of PURLs include: "www.irs.gov/StevenJenkins" or "www.mcdonalds.com/MarlaSmith." Once on that website, Steven or Marla would see a page made just for them, something like, "Welcome, Steven! Your taxes are late, please file online form 17-WJ for an extension."
- People:
- Brian Byer
- Michael Cornnell