What’s in an E-Name?
How personalized URLs work,
and what they can do for
your print products
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Much like variable printing, part of the appeal of PURLs is that their personalization is a useful marketing hook to draw in users. But, PURLs go beyond the simple allure of personalization since they can offer a deep set of collected statistical and behavioral data about each user.
Since PURLs are webpages, they can make use of all the tracking tools available to the online world. Date, hour of day, how long a user spent on the page, what web browser the recipient was using—PURLs can gather all of that information with a standard web traffic metric program such as Google Analytics, let alone to what is offered by PURL providers. Because they're personalized, you'll have that data for each person who visits his or her specific site.
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- People:
- Brian Byer
- Michael Cornnell
Michael Cornnell
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