What’s in an E-Name?
How personalized URLs work,
and what they can do for
your print products
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The marketing implications here should be obvious. Besides providing a clean, easy ROI to your clients ("We sent X direct mail pieces, and through our PURLs we see that Y recipients reached your website"), you'll also be able to provide further data to your clients on their targeted audience down to the individual. What was the male/female breakdown? Which users are going to the client's site and immediately leaving, and could they possibly be removed from future mailings? Who seems to be interested in what services, and would a follow-up phone call or mailing help you sell a specific product to them?
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- People:
- Brian Byer
- Michael Cornnell
Michael Cornnell
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