What’s in an E-Name?
How personalized URLs work,
and what they can do for
your print products
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Depending on the database depth a PURL campaign is based on, its strength also can be bolstered by details you or your client already possess. Coupons that activate on birthdays, follow-up e-mails, notifications to salespeople when a PURL is accessed and a phone call may be in order, are all possibilities with PURLs if you already have the necessary information.
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- People:
- Brian Byer
- Michael Cornnell
Michael Cornnell
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