The Perfect Rewards and Incentives Program
How to pitch, plan and pick out products for rewards programs
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So what's the catch? Sadly, planning a rewards program is a little different than most other print or promotional jobs. You aren't just providing forms. You're not just trying to build brand awareness. You're trying to have a direct and measureable impact on human behavior. In some ways, awards programs are as much psychology as they are advertising. Thankfully, the cool thing about psychology (or behavioral psychology, at least) is that it's fairly straightforward and measurable, meaning its ideas are more based off Pavlov than Freud. To succeed with awards programs, all you need are a few sales points, a little knowledge of psychology, and a basic understanding of some great, gift-worthy products.
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Michael Cornnell
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