The Perfect Rewards and Incentives Program
THE SALES SIDE
There are plenty of valid ways to approach selling rewards programs, but a good core argument to follow is this:
"IT'LL SAVE YOU MONEY"
If you can convince a client that your program will reduce costs, the sale should be a no-brainer. Take a safety incentive program, for example. A reduction in the cost and lost productivity from worker accidents will obviously result in money saved compared to the purchase of products. This money-saving line of reasoning, however, can more or less be applied to any rewards program. Employee retention (cost of searching, training and waiting for employees to get up to speed), sales ("Your sales team will make more if you're willing to spend X on rewards items") and even social media marketing ("Giving away a few dozen gift cards to people who join your Facebook will be more effective and significantly cheaper than that radio campaign you were planning") can all be reduced to "Spend a little, save a lot."