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Do Your Research
Every great sales presentation starts with researching your audience. Find out what you can about a company—its goals, its habits, its needs and everything in between. This research will form the backbone of your pitch, and is critical to succeed at point two, listed below.
Also, if possible, use social networks to research the person to whom you'll be presenting. Not for any personal details, such as favorite foods or movies, but for mutual connections you might share.
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- Mark Graham
Michael Cornnell
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