Sales Showmanship

"It's always really important for us to do extensive research on the client, through Google and the social networks," said Graham. "What we're looking for, if say we're looking at the platform of LinkedIn, is to see whether we have any first- or second-degree connections that we're able to bring up and might serve to benefit our presentation," he explained, noting that the promotional business is particularly relationship-based, and that a shared connection can be very helpful.