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But where many distributors see "money pit," Kimble Bosworth, owner of Proforma Printelligence, Nashville, Tenn., sees value. She shared a story where her company was tasked with creating a full calendar program for a bank trying to shed costs. By providing options and considering the client's target audience, Bosworth locked in repeat orders.
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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