Leading the Pack
How to stand out in the wide-format market
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Sean Norris
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There's only so much you can do with signage to keep things fresh. You can offer lots of colors and high definition, but that's not exactly hard to find now that digital printers are so prevalent. You can go big—real big—but businesses that need 50x100' signs are a fairly small subset of the overall wide-format market. Your best bet? Sign materials beyond the standard paper and vinyl.
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Sean Norris
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Sean Norris is editor-in-chief for Promo Marketing. Reach him at snorris@napco.com.
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