How to Succeed in E-Business
However, the myriad e-commerce start-ups trying to woo new customers with the latest in e-commerce technology inevitably causes some confusion. "The information is bouncing around," said Warner. "There are lots of rumors and scare tactics and lots of misinformation."
Warner added that he doesn't feel the commotion will settle down anytime soon. "It might even be speeding up," he noted.
In order for the disturbance to calm, print manufacturers, buyers and distributors must research the market and make decisions about which solutions they want to offer and with whom they want to partner.
Despite the confusion, most e-commerce companies claim to be experiencing almost unheard of growth rates. One such company is New York-headquartered 58k.com, which provides an online bidding service meant to introduce printers and buyers.
Robb attributed the success of his company's system to its simplicity. "We bring printers sales, and we bring buyers good pricing and new relationships," he said. "It's not a difficult system to sell."
Although Robb said response has been overwhelmingly positive, he has met some resistance to his product. "Some feel that we potentially will commoditize the industry," he said. "But I believe that forms, labels, envelopes and digital printing already are commoditized to some extent."
While Robb claimed most print jobs can be sold through his system, he admitted that some do not apply. "We we view ourselves as a source for at least 50 percent of any print buyer's needs," he said. He added that very high-end jobs and extreme short runssuch as annual reports or 50 church bulletinswould not benefit from the bidding system.