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The benefits of such a system are nearly endless. "Print production is a complex process with countless variables for each project," said Ray Roper, president and CEO of Printing Industries of America, headquartered in Alexandria, Va.
"When implemented based on a common set of standards and guidelines, print e-commerce could potentially revolutionize how print is purchasedbenefiting print buying firms, printers and the suppliers to printing firms." Roper said. "On the other hand, poorly designed business models will benefit no one and will likely impair the ability of the industry to effectively implement e-commerce."
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