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Maria Raha
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Century Marketing, which currently offers an interface for resellers to offer online design capabilities for label orders, began developing Profit Making Technology (PMT) in April 2004. “We started in the ’80s, selling door-to-door custom labels and packaging to independent retailers,” Robert Petrie, vice president of wholesale markets, explained. “We identified, in the 1990s, [that] many distributors would not pursue short-run, custom label business because of the confusion, complexity and time required to design and order labels for the amount of revenue they would receive.”
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