PMT’s design tool, which appears as a component of a client’s Web site, can be customized to achieve the look and feel of individual resellers’ Web sites, Petrie noted. PMT offers two different programs to its clients: an affiliate program and a distributor program. The affiliate program allows clients to “link the current program and products, that we have ... right on to our Web site. So if you were an affiliate, you could sign up today, have a button on your Web site tomorrow that would say ‘custom labels and tags,’ we could design that button any way you want it, and you could have a full program of short-run custom labels on your site with the look and feel of your site.” The distributor program is more complex, allowing clients to custom-design their site, making labels and tags available to resellers’ customers to create. Petrie added, “[Distributors] can pick and choose their products and pricing. Their credit card transaction goes directly to their merchant gateway account—we never even see it. So, [clients] can actually book the sale and have much more ability to customize this to fit their business needs.” Both programs utilize PMT’s specialties, including the ability to convert uploaded low-resolution art into high-resolution art and movable curved text capabilities that allow customers to alter the curve on the text.
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