navINK
In an effort to help clients streamline business, Navitor, a commercial printer based in North Mankato, Minn., launched a new endeavor called navINK in fall 2014. It consists of three components-DESIGNworks, BRANDworks and eCOMMworks. The latter is an e-commerce website, but the company's main focus has been on the other two, which are product design tools that can be incorporated into an existing website or one navINK creates. "The secret sauce that Navitor provides is that we know print, we know how products need to be built, how products need to be configured," Tom Rau, director of navINK eProduct Management for Navitor, said. "And we've been doing this for a long time, so we brought all of that knowledge into the product configurators and bring those to market independent of the printing aspect of Navitor. It's really technology as a product."
Amanda L. Cole is the editor-in-chief of NonProfit PRO. She was formerly editor-in-chief of special projects for NonProfit PRO's sister publication, Promo Marketing. Contact her at acole@napco.com.