If You Build It...
Brand recognition is a big deal for businesses large and small—here are six ways to build it
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Sean Norris
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Small businesses can't afford to ignore those numbers—but that doesn't mean they have to break the bank to build brand recognition. For every Apple or Coca-Cola, there's a thousand businesses that do just fine without multimillion-dollar Super Bowl commercials or logos on every billboard. Thanks to social media, e-commerce, and word-of-mouth made easier by the Internet, there are more avenues for brand-building than ever before, allowing businesses to focus more on target markets and less on big ad spend.
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Sean Norris
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Sean Norris is editor-in-chief for Promo Marketing. Reach him at snorris@napco.com.
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