If You Build It...
Brand recognition is a big deal for businesses large and small—here are six ways to build it
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Sean Norris
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Not sure where to start? Here are six ways businesses of any size can boost brand recognition.
1. Know Your Identity
If you don't know what your brand is about, there's a good chance consumers won't either. That makes it necessary for businesses to first have a clear mission statement and a cohesive identity before attempting to build brand recognition.
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Sean Norris
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Sean Norris is editor-in-chief for Promo Marketing. Reach him at snorris@napco.com.
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