Improving Conversion Rates in Your Web-to-Print Platforms
By
Refael Royz
, Co-founder
, Ceo
and B2c Print
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Action buttons: When customers arrive to your print-on-demand platform, the average time required for completing a sale in 6.5 minutes—after this point the conversion rate goes down dramatically. Since the process of ordering is relatively long due to product selection and online product design, the action buttons that point the customers to the required product and guide them going through the ordering steps must be clear and identified with colors throughout the whole process. For example, "Next Step" buttons in green and "Back" buttons in red. It is also recommended that all action buttons be placed in the same position on all pages.
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Refael Royz
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Co-founder
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B2c Print
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