Risky Business
‘In battle, one runs fearing for his life. Another, just as scared, turns and fights more fiercely.’ Jalal al-Din Rumi (1207-1273)
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Keep your expectations low and you won’t get disappointed, but you won’t get much else, either. Yes, it’s safer to have preferences instead of expectations, but what does that really get you?
Dealing appropriately with disappointments is different from setting yourself up for them. A setup might be approaching a Fortune 100 prospect when you’ve never previously conducted business at that level or selling more than your company can deliver. Not only will you be disappointed, but you could lose the opportunity to work with that prospect in the future.
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