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Distributors reap profits in this growing label niche
By Erik Cagle
Coca-Cola, Nike, Nintendo, IBM--all are megacompanies that consumers can readily identify by name. Their products and reputations are world renowned.
But what about companies that aren't as established, that sell their products or services on a smaller, perhaps regionalized scale? What distinguishes the product of Small Company A from the product of Small Company B?
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