Include Printed Products with Travel Plans

If the hotel, resort or casino is a big-name venue, such items as room access cards are looked on as a promotional item since guests will take them home as souvenirs, said Glenn Kenney, a Plastag distributor with Computerized Lock, Perkins, Okla.

Kenney, who began working in the mid-1990s for companies that installed hotel door locks, saw the beginning of conversion to key card access. "It boomed when AAA told its member hotels that they had to change over," he said. Soon, he began selling the cards himself. "Hotels want service. If they can't get keys, they can't rent a room," he noted. He works late into the evening, if necessary, producing smaller orders in-house for next-day delivery. "Quite a few of my clients are with me because they know that if they're in a bind, I can help them," he said.