Postcards from the Edge
The hospitality and travel industry is sharpening top-to-bottom branding initiatives
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The insistence on a brand reputation embodying the idea of “hospitality” is just one way the travel industry seeks to brand itself in each detail—which ultimately creates selling opportunities for distributors. In addition to the touches that are obvious to consumers, the continued manufacturing of items such as menus, key cards and an overall increase in customer loyalty programs can mean the need for items designed specifically to compliment a hotel’s ambience and environment.
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- Companies:
- WorkflowOne
- People:
- Christa Bahr
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