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The economic downturn hit many industries hard, including the direct mail industry. As the mortgage crisis became the credit crisis, consumer confidence and spending plummeted, causing a change in how businesses approached advertising.
Although change is already underway for the mailing industry, most experts agree that mail will continue to be a vital and powerful engine in our nation's economy for years to come. Direct mail is critical to the economic well-being of communities, businesses and charities throughout the United States. Here are a few reasons why:
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- Companies:
- Pitney Bowes
- Places:
- United States
Ramesh Lakshmi-ratan
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