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In fact, with the proliferation of ways to communicate in recent years, many customers are expressing more complex channel preferences to avoid what is commonly referred to as "information overload." It's more important than ever in this environment for the industry to offer a variety of personalized and targeted methods of communication for businesses to reach consumer groups.
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- Companies:
- Pitney Bowes
- Places:
- United States
Ramesh Lakshmi-ratan
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