Print+Promo wanted to learn more, so we asked Russell and Wade Brewer, general manager of PrintXcel, Clarksville, Tenn. and Mutual Graphics, Powell, Tenn., to share some of their best tips.
Follow the Trends
Continuous and multipart forms might not have the same charms as Apple's latest mobile device, but that's not stopping suppliers from coming up with different ways to add value. Major Business Systems, for example, has been turning to integrated products. "Our approach has been to address niche markets with a value-added focus," Russell said. "We are layering the traditional continuous product with features such as press-applied barcodes, pressure-sensitive label combinations and integrated labels with a best-in-class service approach."
Brendan Menapace is the content director for Promo+Promo Marketing.