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Brewer has found pressure-seal technology—a nice alternative for clients on a budget—to be another positive trend. "One of the products we have seen a switch to is in the VersaSeal (pressure seal) unenveloped mail piece market," he noted. "The end-user can still use the older impact type printing technology, while utilizing this newer type form to give their mailings a new, more modern 'skin,' and avoiding the cost of envelopes."
Brendan Menapace is the content director for Promo+Promo Marketing.
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