Industry Professionals Confront Change
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The company draws on the expertise of its engineers and operators to create equipment for special projects by combining different pieces of equipment to perform new functions. "Sometimes, it drives the operators crazy," said Swan, "but it is profitable."
Distributors' Choice
As for distributors, they continue to diversify while focusing on adding value to the products and services that they provide to end-users. Not surprisingly, profitable products among the contributors cover all of the major product groups—forms, labels, direct mail, commercial printing and promotional products. The distributors' responses also bear out the need to transition into unique niche markets in order to sustain growth and profitability.
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