Industry Professionals Confront Change
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At Libman Business Forms/Prima Data, Green Bay, Wis., integrated forms/labels represent a significant growth area. President Dennis Dickinson noted, "The Web technology involved fits in well with what traditional forms manufacturers do, and it's relatively inexpensive compared to other diversification options." Dickinson's second-largest growth area is variable digital data printing, including statement processing and direct mail. "We wanted to get into a different technology in a growing area, so we established Prima Data," he said. "I expect that it will eventually generate more revenue than business forms."
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