Industry Professionals Confront Change
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Carrollton, Texas-based Goodwin Graphics manufactures multi-part impact mailers and pressure-seal products. "Conventional mailers are still pretty good to us," said President Tim Goodwin. "But, that line is shrinking and is being replaced by pressure-seal, as more and more end-users outsource their statements and invoicing, and impact printers are replaced by ink-jet and laser printers." He added that pressure-seal products used to offer better profit margins but have fallen down to approximately the 30 percent range.
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