Sales Gold
Industry professionals offer sales tips for overcoming tough times
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“Sell direct mail programs! Organizations are actively spending marketing dollars to increase membership and response rate during the economic downturn. Selling a program allows for the sale of multiple components to one client (e.g., EZ-Release or integrated membership cards, affixing, imaging, forms, envelopes, sorting, mailing, etc.).”
John McKillip, CMO, Partner
USA/docufinish
Plainfield, Ill.
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