Signed, Sealed, Delivered
The U.S. Postal Service (USPS) is no stranger to bad news-and if the first three months of the new year are any indication, the struggling organization won't see much respite any time soon. "USPS Makes Largest Stamp Increase in a Decade," "USPS Seeks Salvation in Banking" and "USPS Records Loss of $354 Million in First Quarter" are just a few of the notable headlines making the rounds. With press like that, it's no surprise that the White House recently tossed its hat back into the postal ring.
According to Government Executive, a business news daily for federal managers and executives, the president has renewed his longstanding call to overhaul the USPS in his fiscal 2015 budget. The proposal addresses a variety of issues, including retiree health care and the elimination of Saturday mail delivery. In the end, Obama's proposals "would provide the USPS with $20 billion in cash relief and savings by 2016," the report suggested. Commentary has been mixed.
In the meantime, the man knee-deep in controversy, USPS CEO and postmaster general Patrick R. Donahoe, remains encouraged, particularly by the changing attitude of marketers toward the role of direct mail in campaigns. Thanks to new technology and a push toward personalization, bright colors and irregular sizes, mailers have become more actionable.
"All of these strategies are focused on creating a more valuable experience for the receiver of mail-making mail more valuable within the marketing mix," Donahoe said in his keynote speech at the 2014 National Postal Forum in Washington.
Of course, not all mailers need to dazzle with design. One of your clients might need something to protect confidential documents, while another may require a no-frills envelope for routine jobs. From best sellers to dynamic pieces, the following collection of envelopes and mailers is sure to nab your customers' seal of approval.