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In the meantime, the man knee-deep in controversy, USPS CEO and postmaster general Patrick R. Donahoe, remains encouraged, particularly by the changing attitude of marketers toward the role of direct mail in campaigns. Thanks to new technology and a push toward personalization, bright colors and irregular sizes, mailers have become more actionable.
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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