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DIE-CUT MAILER
How it works: This direct mailer features folded flaps with a card insert. When opened, the insert slides out, prompting the recipient to see what this piece is all about. (Courtesy of Luci Estevez, infrastructure manager, Team Concept Printing, Carol Stream, Ill.)
Why it is valuable: "This marketing tool can be attributed to its unique marketing approach and stands out from other direct mailers," Estevez remarked. "A well-planned and dynamic direct marketing campaign can be highly beneficial to any business. It can grab the attention of potential customers to the product or service that you are offering. This specialized form of marketing can offer a wide range of benefits to a business owner."
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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