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2. Scarcity
Have you ever noticed that people seem to want more of those things they can have less of? That's the Scarcity Principle at work. Marketers know the power of this principle, which is why their ads often contain phrases like: "Limited Time Only" or "Limited Quantities Available." Information that is exclusive is more persuasive. The key to using scarcity successfully, whether for a product, service or information, is to not just honestly tell people the benefits they'll gain, but also point out what's unique and what they stand to lose if they don't act on your offer.
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