InfoTrends Releases Color Digital Press Survey
InfoTrends has just completed a survey of over 150 brand owners and nearly 100 label and packaging converters.
This survey is part of a multi-client project entitled Packaging and the Brand Owner that aims to reveal insights into brand owners' opinions and preferences regarding print, with a particular focus on the label, folding carton, and flexible packaging applications where color digital presses are now competing with conventional print technologies.
One area the new survey examined was awareness of color digital presses for labels and packaging. Bob Leahey, an Associate Director at InfoTrends, stated, "We found that not only is there high awareness of color digital presses among brand owners in the survey, but that consumer brands have a strong and growing interest in the types of services that color digital can provide-short runs, personalized print, serialized codes are key examples." InfoTrends' survey of brand owners drew 42 percent of respondents from the food and beverage vertical, as well as 14 percent from health and beauty and 11 percent from pharmaceuticals.
Leahey continued, "One other theme is that there's some frustration among brand owners, the managers who want their companies to do more with print than they do. These look like things that digital does well-like cutting waste and supporting targeted marketing and interactive promotions."
Additional survey questions covered areas such as: