InnerWorkings and DEFENDER Announce National Marketing Partnership
InnerWorkings Inc., Chicago, has signed a new marketing management agreement with DEFENDER, the leading U.S. dealer for home security brand ADT.
InnerWorkings will collaborate with DEFENDER to develop and deploy highly segmented direct marketing materials across the DEFENDER national footprint.
"InnerWorkings provided the best scalable solution for national marketing distribution," said Brad Cumings, chief marketing officer for DEFENDER. "Their deep domain expertise in direct mail consultation and creative execution will enable us to optimize our time-to-market, visibility and brand performance."