InnerWorkings Inc. Expands Partnership with McKesson
The expanded partnership will create a best-in-class shared service function for McKesson's marketing, sales and operational collateral throughout North America. By consolidating management under a single, multi-service provider, InnerWorkings and McKesson will streamline sourcing and production, simplifying requests for materials and driving brand consistency across channels, formats and markets. This will increase speed-to-market, consolidate buying power, and leverage InnerWorkings' industry-leading technology to simplify, centralize and analyze every aspect of production.
"After working with InnerWorkings for many years, we have seen firsthand the value they bring in streamlining marketing execution," noted Andy Burtis, McKesson's senior vice president of corporate marketing and communications. "We look forward to a greater partnership with InnerWorkings to realize near-term benefits and further expand our relationship into new areas."
"This expansion will enhance McKesson's marketing procurement practices and raise the bar for consistency while lowering their costs," said Chris Dent, vice president of commercial strategy and operations for InnerWorkings. "This is a challenge for which InnerWorkings is uniquely positioned—to translate our deep expertise in category best practices, our vast network of trusted suppliers and our powerful marketing execution technology into meaningful value for our clients."