InnerWorkings Inc. Named Preferred Marketing Execution Provider for Beam Suntory Inc.
Beam Suntory Inc., the world's third-largest premium spirits company, has selected Chicago-based InnerWorkings Inc. as its preferred provider to deliver brand and field optimization goals within the area of point-of-sale (POS) materials.
As part of the agreement, InnerWorkings Inc. will provide custom POS, branded merchandise, multiple e-commerce sites, warehousing and fulfillment services, as well as a large supporting infrastructure within Beam Suntory and across InnerWorkings Inc.'s offices worldwide, to deliver an end-to-end POS marketing supply-chain solution across Beam Suntory Inc.'s expansive brand portfolio.
Beam Suntory Inc. will benefit from InnerWorkings Inc.'s collaborative VALO technology. By sharing successful marketing ideas across continents, departments and regions, the technology platform will maximize Beam Suntory Inc.'s brand impact and capture field-based efficiencies in all languages and currencies they require. VALO also will provide real-time access to data and equip field personnel with tools to increase their speed-to-market—saving Beam Suntory Inc. money while retaining or improving quality and enhancing visibility.
"After a long and detailed evaluation process, we selected InnerWorkings Inc. based on the company's industry experience, global footprint and technology tools," said Jim Dionne, global director, marketing and indirect procurement, Beam Suntory Inc. "InnerWorkings Inc. has the global marketing execution expertise we need to push our creative ideas into the marketplace and explore procurement efficiencies across borders as we evolve our relationship."
"Our deep experience inside and outside the spirits industry will help us bring innovation to Beam Suntory Inc.'s marketing supply chain,” said Eric Belcher, CEO, InnerWorkings Inc. “We're excited to get started, as the opportunity is meaningful for both of our companies.”
For more than a decade, InnerWorkings Inc. has solved the unique creative and logistical challenges of the world's premier spirits brands. By tapping InnerWorkings Inc.'s global technology, unrivaled $1 billion buying power and award-winning ideas, leading global companies, now including Beam Suntory Inc., achieve their premium goals, without resorting to luxury budgets.
For more information, visit www.inwk.com.