InnerWorkings Signs Print Management Agreement with Young & Rubicam in Mexico
Advertising agency leverages marketing supply chain solution to achieve cost savings.
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Chicago-based InnerWorkings, a leading global marketing supply chain company, announced a new print management agreement with Young & Rubicam Mexico. The agreement is intended to achieve significant cost savings for Young & Rubicam.
"With InnerWorkings, we will rationalize the print and marketing materials spend we conduct on behalf of our clients," said Eric Descombes, president of Y&R Mexico. "Through this partnership, we will enhance the quality of materials produced for advertising, while generating significant cost savings to our clients."
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