Insurance Takes On a New Form
This foresight can be both a lucrative and fulfilling experience for distributors. Said Mark Davidson, president, PFI, Blair, Neb., "Distributors have an advantage because of their ability to think on their feet and react quickly to the marketplace."
Staying ahead means coming up with ideas, which can be anything from unique products to value-added services—all distributors need is a little flexibility and ingenuity, he added. One adjustment that distributors have had to make is to the arrival of electronic forms. Reorders—once a staple in the insurance market—are not as common as they once were. However, accommodating a company with its electronic forms oftentimes ensures that a distributor will receive orders for products like letterhead, business cards and ad specialties, which supplement and sometimes exceed in-come lost from declining reorders.
- People:
- Brad Dorsen
- Mark Davidson