Integrated Products Have Incredible Staying Power
With developments in adhesives and technology, integrated cards and labels are old dogs that have learned new and profitable tricks.
Integrated cards and labels add extra value to traditional form and label products. With new advances in technology and adhesives, these products provide a less expensive solution to many of today's needs.
Judith Jacobs, marketing manager at Chicago Tag and Label, Libertyville, Ill., said that integrated cards and labels serve many applications in the insurance, membership, association, catalog and fulfillment markets. She noted that the company's form/label products are new to the market. "We have seen how integrated form/label combinations have been able to supplement the piggyback label product solutions," she said. "There is a wide variety of materials that can be used with these applications, including liners, and bond or tag stock face materials."
Jacobs also said that Chicago Tag and Label is committed to providing innovative adhesive products. "We do extensive testing on various adhesives and liners to ensure that our customers are getting what they need," she said. "These variables may include permanent, removable and patterned adhesives, in addition to standard- and custom-release liners."
According to Paul Edwards, president of FormStore, Fenton, Mo., while the integrated cards market maintains prevailing success, some integrated card products are defective. "Our market research and product testing showed that a significant number of integrated card products being sold contaminate printing equipment by leaving residue on the machines, or simply don't function well at high speeds," he said.
Edwards also noted that some end-users find it difficult to effectively use some of the current integrated card products. "In some cases, when end-users try to remove the integrated card from the sheet, the card is often destroyed. This has become a significant problem for card issuers," he explained.
To help eliminate possible manufacturing and end-user problems, Edwards explained that for the last two years, FormStore has worked on developing a premium integrated card product line. "Our new LaserMaster PerfCard and PeelCard products will not contaminate printers and are end-user-friendly," he said. "The cards feature sophisticated engineered perforations, patent-pending construction, premium paper and custom-formulated adhesives. They are designed to function on extremely fast, high-volume and high-color digital printing systems."