International Paper Introduces Next Generation Carolina
International Paper, Memphis, Tenn., has enhanced its Carolina brand and announced changes to create the Next Generation Carolina. Carolina Coated Cover that is currently 91 brightness will increase to 94 brightness and 145 CIE whiteness, while shifting to an improved blue-white shade. Carolina Ultra light-88 and MD Blanks are increasing to 88 brightness with a neutral-white shade.
With Carolina’s new 94 brightness and 145 CIE whiteness, International Paper offers a matching text and cover portfolio with its uncoated Williamsburg and Hammermill papers. The new Carolina Ultra light-88 and MD Blanks changes simplify the company’s offerings from four to two shades, while the brand streamlines to a more focused product portfolio.
Along with the brightness changes, International Paper is introducing several enhancements to its Carolina Digital line. New calipers and frequently requested sheet sizes have been added to better serve this growing segment. The Carolina stock item portfolio will also now include 18 pt. and 20 pt. C2S cartons in the top-selling sizes.
For more information, visit www.internationalpaper.com.